Is it a big surprise that women are social media leaders today?

(P.S Happy International Women’s Day!)

Let me just dive right in. Historically it is proven that women understand emotions and are more nurturing than men. Women are known to have a higher emotional intelligence.

is regarded as a far stronger predictor of success – in work, love and life – than traditional measures of intelligence, with 90% of leadership success being attributed to a high EQ.*

I believe emotional intelligence plays a key role in social interactions. A huge aspect of social media is interacting and engaging with your audience. Emotionally captivating them to continue to follow you on which ever social platform it may be. Women love to nurture relationships and create a strong foundation for a long term relationship. Don’t get me wrong, there are men out there who can do exactly the same thing. But a higher percentage of women can do it better and it comes naturally.

Take a look at the below infographic and tell me what you see from an overall perspective. Do women spend more time leading the social media world than men do?:

Could it be that women love their smartphones and social platforms more than men? The answer is YES. According to research compiled by FinanceOnline, which was taken from PEW, Nielsen, and Burst Media, women run the show when it comes to social media.


The big concern now, is desktop usage is migrating to mobile use. Will men adopt to this change? Well, only time will tell. My solution, as social marketers we should be focused on how we can get men more excited about social. We need to see more studies on what captures their attention and then evolve.