windsor arms Archives

Fashion Night was an exclusive and invite-only event that took place on Friday, October 25th at The Windsor Arms Hotel in Toronto during the final night of the 2013 Toronto Fashion Week.

It was a cold day and one hour before the Fashion Night show started at 9:30pm it was chaos outside the Windsor Arms doors. People who had invitations were patiently waiting to go inside, until news passed around that they were at max capacity. Worried and eager to get inside the pushing to get to the front commenced and I was lucky enough to get inside and be in the third row!

The show was hosted by Canada’s Next Top Model judge Stacey McKenzie, and co-hosted by celebrity hair extraordinaire, Jie Matar. The fashion show featured Canadian designers Evan Biddell and Whitney Linen. For worldwide designers there was China’s Han Couture, Italy’s Tosca Delfino, and Royalz Clothing. Toronto’s local star DJ Fizza, and superstar violinist Eugene Draw aka Dr. Draw entertained the audience with an amazing performance on the catwalk.

Toronto’s hip hop artist from back in the day, Choclair took the stage and performed a few of his songs. All in all it was a great event and I can’t wait for the next one!

Check out this video for highlights of the show:

Social Media Week Toronto took place this year from September 23-27th. The theme for 2013 was “Looking Ahead to 2015″.
All the seminars were in some way about what changes and trends would be coming up in the next 12-15 months. The Windsor Arms Hotel, a beautiful petite boutique, was the venue for Social Media Week.
Day 1 was kind of like the first day of school. Everyone following the calendar board to see what seminars they wanted to go to next and which rooms they were held in. The first day buzz of being around like minded social media people was exciting. The first tweet using the #SWTO hashtag, purchasing a snack from the cafe to donate money towards Social Media Week and sitting in that extremely hot with no air circulation, St.Thomas room. Just a few of my fond memories of that week. My first day schedule, was a half day due to some work meetings I had that morning.

Day 1:
Tracking Visual Data; Measurement Without Words
Preempt Me: The Future of Marketing and Marketing Communications
Comedy is the Currency of the Internet
Social Media Isolation

Day 2:
Peer to Peer Strategy: How Koodo Leverages its Online Community to Reduce Support Costs
Content and Creativity: Achieving Mobile Success with Content
Big Data, Small Data, Data that Totally Rocks
Small Data. Big Wins.

Day 3:
The Death of the Home Page
Social Media goes to University
People Focused Content Strategy
The Crowdfunding Success Pattern
Why Behavioral Data is Key to Social Selling Success

Day 4:
Campaign to Commitment. Social Media, Brands and Long Ideas
The Pitch Powered by Cision and Umbra
After Party with Idea Rebel
Social Media Barometer

Day 5:
The Danger of Dusty Ideas
Big Data meets Social Commerce
Creating Constructive Content Calendars