tweets Archives

Just as soon as people started thinking Twitter was behind in its game, news sprouted up from social media channels about Twitter growing. At the moment Twitter has 241 million active users and it hasn’t been growing as fast as Facebook, Vine and YouTube. Time to play catch up?

Here’s a run down of what to expect and what has already popped up in Twitter News:

Last week Twitter rolled out a new platform for hosting video that gives iPhone and Android phone users previews of video clips in their feeds. With a single click you’re able to play the clip. This new feature on Twitter is called in-line video. You can see this feature being used on Vines. Twitter was behind in the video category and it was about time they started focusing on it.

It has been reported that Twitter is experimenting with the capability to see how many people have viewed your tweets, which at the moment only advertisers can see. The view count would be shown underneath each tweet, similar to how Facebook shows the amount of views underneath each Page post. How exciting is that?!

Tweet views will measure the reach of your tweets and help individuals and companies to recognize what they need to do or keep doing in order to get Re-Tweets and Favourites. Lots of views but no engagement says a whole lot to Social Media Managers. Fingers crossed this ‘experiment’ pulls through and every Twitter user can start benefiting from the data.

Twitter has also announced an update to its mobile apps that would give users more options when posting pictures. Many people on Twitter have already called Twitter out as copying Facebook because they changed the famous ‘Re-Tweet’ lingo to ‘Share’. I’m not a fan of changing the Twitter language, especially when so many users have gotten the hang of using RT. It’s one thing to expand, but changing something that isn’t broken. Not cool.

Why did @Twitter take out ‘Retweet’ and put ‘Share tweet’..?

— Orochimaru. (@Mitha07) March 26, 2014

There was another update to twitter mobile apps that would give users more options when posting pictures. One being the ability to tag up to 10 people in photos without lowering the character count within your tweet. Also, users will be able to post up to four photos in a single tweet and join them together like a small collage. Sounds like Instagram to me.

In-line videos, with one click view like Vines, yay or nay? How can ‘tweet views’ help you or your business? Will you use the new picture features?

is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.*

SMWTO Learnings

There was a recent study done on the psychological connections with users and their mobile screens. The study found some areas where companies could make connections with their customers overlooked.* Most companies were missing a connection with their consumers hearts. To build your brand you need to connect with your consumers, it isn’t about connecting with the mind with fancy wordplay anymore. Email blasts with Sale, Last Chance or 50% off just don’t do it anymore.

Mobile allows targeting specific consumers who want to see unique content. The average user that looks at their mobile device looks in seconds. If it’s not interesting, consumer is lost.

Brands that are leveraging content know how to use vine, instagram, twitter, facebook etc to push content and gain new audience and in some cases re-establish their brands, especially in markets that didn’t exist before. Social media is about building an asset. Create a strong foundation for the next generation of consumers who will interact with your brand via mobile.

Engaging content is getting smaller and smaller. What started off at 50 second videos, are now 6 seconds on Vine. Consumers love it! The future of mobile video content = shorter attention spans. Content delivered through applications may be considered “less intrusive” than banner ads. Yes, banner ads are impersonal. Then here we have corporations saying “I don’t know if we should invest in mobile..” Ask those who are living in this generation. Do some studies of your own and you’ll be surprised to see that investing in mobile is your best bet. Consumers are also opting in receiving real time messages on their mobile devices.

So you’ve decided to get into Mobile Marketing. You need a full strategy if you’re building your brand on a social aspect. Content is key, but brands need to remember to be responsive to tweets and posts as well. Minimal content is better than lots of crappy content.

People focused content needs to be well thought out. Every company is a media company and therefore, every company is a publishing company. Did you know there’s pieces of content created every day?! The best people to talk to for free research are customer service. Have them make notes of what customers are calling in about. Customer service understands the customer journey. Let’s face it. It’s not about helping the seller to sell, it’s about how we help the buyer buy. 75% Canadians grab their phones at 4pm. Whether it’s to check what they’ll be having or making for dinner, check their facebook, instagram or other social platforms. What is your company posting to that 75% at 4pm? Are you sending promotion texts, updating your apps and social media profiles?

To move your buyer down the path to purchasing, your content should answer a consumers question before they’ve even asked. And then don’t just answer the questions no one is asking, maybe work on finding out what people are asking.

Mobile is predicted to surpass desktop usage in 2014. Consumer phone and smartphone usage is continuing to rise, and in 2014, content marketers will need to ensure that the huge online community they’ve built, need to be getting the same brand experiences on their phones as well. Prepare a mobile marketing strategy now if you haven’t already.

*SMWTO Content & Creativity Achieving Mobile Success with Content
SMWTO People Focused Content Strategy
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