Have you thought about your social marketing strategy for 2014?

Be the master of your social universe. Right now the social marketing universe is expanding at an overwhelming rate. New networks are sprouting regularly. I bet you didn’t know about Jelly. The technology that ties them together also continues to advance. With its advancement comes great opportunities.

Those who are intimidated by it all will be tempted to avoid learning. The social followers will dive in headfirst and fail. Somewhere in between are the curious souls who do their research on how to master the social networks that their customers are on. That could be YOU!

Some people think all you need is a Twitter account, or a Facebook community/business page. Reality is social is a lot more than just one platform. In order to gain success in the social marketing universe, you need to be involved in more then one platform. The more platforms you’ve dipped into, the better. Not to be confused with making accounts on different social platforms and just leaving them bare. You need activity on all of your platforms. It’s easier than you think. Upon hearing this most people get scared and think “oh my goodness, ain’t nobody got time for that“.

The trick is, use one platform as your hub station for the social universe you’ll be creating. I recommend a website or a blog.
Whenever you create a new post or put up something on your website, use tweetdeck, hoot suite, or manual copy and paste to post it to Facebook, Twitter, Instagram and whichever platforms you’re using. The point is, it’s all got to come back somewhere that has MORE content and information for your customers/fans/followers to engage with.

If you look at the social universe from this angle, you’ll be on your way to increasing your social network:

Foundation of your social community: Website/Blog
Social pushers of your content: Facebook, Twitter and LinkedIn
Visual stations: Instagram, Youtube, Pinterest and Flickr

(you don’t need to be set up with all of these platforms, as some are very similar)

Increase your social network with solid information and engaging content. If you can’t manage and differentiate the use of all of your social platforms then it would be best to start with less and do your best. Less posts but amazing content is better than more useless posts and crappy content. Check out the infographic below:

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