You’ve decided to jump on the Instagram bandwagon and don’t know where to start. You’re wondering alright, another application to add to the rest. I’m sure you’ve come across at least one Insta picture without actually downloading the app or even knowing it. It’s everywhere!

Your Instagram account can be whatever you want it to be.

Just put in thought to your posts and you’ll see your followers grow. If you’re not sure what to post on Instagram, try doing A/B testing. Post different pictures and see what your fans prefer. Whichever images get the most likes, that is your category to target.

Keep in mind not everyone on Instagram has the goal to gain followers or likes. Some are on Instagram to promote their products, brand, post their opinions, speak out for a cause or a place to be recognized for their awesome food pictures. What ever it may be, you’ll need to know how to use this application. Check out the below youtube tutorials. On a side note I finished recording these videos right before the Instagram update. So add this to your learnings from the videos:

Instagram direct is Instagram’s new update. It allows you to choose if you want to share your photo with all your followers or just a few. Click on the “Direct” tab, and select the followers you would like to share them with. The picture will not show up in your public feed, and just the users you selected will be able to see your photo.