Last night I had the pleasure of being Cat‘s guest to an amazing Bite Beauty #LIPLABxBITE experience! The Toronto Bite Beauty lab is located on Queen Street at 678 Queen St W. Bite Beauty was founded by Susanne Langmuir. She saw a void in the beauty industry and got busy with kitchen chemistry. Almost all of the coolest companies started off in their homes, right?

The store front on the main level is really clean and all about lips! Of course.

Bite Beauty #LIPLABxBITE Experience in Toronto

Some background information about Bite Beauty and why it’s different from other brands:
– Their tag line “natural, age-defying beauty for lips that is good enough to eat!”
–Lip products made solely from all-natural, food-grade ingredients.
– Lip labs where you can custom-make your own lipstick
– The first Lip Lab was in Manhattan

[Tweet “”You are what you eat. What you put on your lips, you eat” – Susanne Langmuir”]

In a nut shell, here’s how everything went down..

First: Austen who was an amazing host, brought us to the private area upstairs. Super cozy! Had a fireplace, a Bite Beauty lips backdrop, lots of couch space and then the area where all the magic happens to make your custom lipstick.

Second: He asked what colours I had in mind. My vision and then we talked about tones. I showed him a picture of a favourite colour and he created exactly what I wanted! All in the first try. I also got to choose the flavour of the lipstick. I went with vanilla and mint.

[Tweet “#DidYouKnow you can create a lipstick, select the finish and scent within half an hour at a @BiteBeauty Lip Lab? #LIPLABxBITE #Beauty”]

Third: The lipstick was then microwaved to a liquid, then poured into a lipstick mold and placed for 10 minutes on a surface that was -10 degrees! See my instagram stories below for all of the action:

Here I am wearing the custom colour. I call it Zoey:

And here’s what we went home with: