benefit boutique Archives

I’ve been using Benefit cosmetics for years and they have lots of cool products that are so easy and a lot of fun to use! If you’re a make-up junkie as much as I am, than I’m sure you own more than one benefit product and if you don’t then by the end of this post I’ll have you inspired to definitely try something from their super cute line of cosmetics.

Benefit Favourites

High Beam

When have I not used this?! High Beam comes in a perfect size bottle that has a nail polish brush attached to the lid. I usually take the brush and do one quick swoop where ever I need it. Cheeks, down the bridge of my nose or a little touch on the forehead to add dimension depending on how much make-up I’m wearing. As a make-up artist I would just dab with the brush a perfect amount on my mixing slate or the back of my hand. Baby pink in colour, it’s the perfect amount of glow. You can totally build this product by adding more on top if you want a very noticeable highlight. For pictures and video it looks very natural and doesn’t stand out as much as a powder highlight does. In my opinion, liquid highlighters have a softer and more dewy look compared to powder highlighters.

POREfessional

This is benefits primer. If you haven’t used a primer before and don’t know whether it is for you, then know this; whether you’re going for a heavy look or simple, it will be the perfect base for your foundation or tinted moisturizer. This primer helps to diminish the look of shine and minimizes the look of large pores. A little goes a long way with this primer. I just wish I could remember to use it all the time.

Balm

From the first day bene-tint hit boutiques I was obsessed. It was a red liquid, with a scent of rose petals and just a drop would stain your lips to look naturally red. From this product they created the best bene-balm ever! Super hydrating due to the mango butter… mmm! and sodium hyaluronate, the tint is perfect. It has a nice glossy finish but like most balms wears off easily. If you’re not into red, then try posie balm, which is the baby pink version.

High Brow

This is probably the quickest way to get perfectly arched and tamed eyebrows. You know those in between threading/waxing days when you have a little bit of growth? Well this highlighting pencil comes in really handy for that. Apply it under your eyebrow arch and you have an instant illusion of perfect eyebrows. I love that it’s a cream/powder like texture and blends really well.

Roller Lash

I’ve always been hesitant to use comb-like or toothy mascara wands. I have fine but long hair lashes, so building volume is hard to do with the Roller Lash wand. But I found a really good way to use it! So first I build volume with a thicker mascara wand, and then I create length with the Roller Lash and comb out any mascara clumps. Match made in heaven and results are as if I have falsies on.

What are your Benefit favourites?

~~Toronto’s~~ Canada’s First Benefit Boutique is here!

You probably all know that I own a lot of Benefit products and that I’ve been a huge fan since my Shopper Drug Mart days of being a beauty advisor/make-up artist. If you asked me to name a few of my favourites, I’d start with gimme brow, high beam and the dallas bronzer. For those of you who ~~have been living under a rock,~~ don’t know about Benefit Cosmetics, it’s a San Francisco based make-up brand that believes “laughter is the best cosmetic”. Every product has a fun, girly and unique spin. I’ve been to the boutique in Connecticut and California, so I had an idea of what to expect.

I was over the moon excited to be invited to the Grand Opening of Canada’s first Benefit Boutique, here in Toronto. I must say, Benefit’s corporate team is a bright bunch. I mean, the whole team (brow experts to corporate) are amazing! The strategy of slowly entering the Canadian market by placing little brow bars in Sephora stores around the GTA was brilliant. The perfect way to create a strong clientele and an opportunity to see geographically what/where would work best for the first boutique. Well, that’s my own marketer assumption. If you haven’t heard yet, the boutique is located on 2614 Yonge St and you can’t miss it! (see above image of boutique front)

You don’t live in Toronto? Don’t worry, rumor has it that they’ll be opening more boutiques across the country in the next five years! The boutique has a brow raising variety of services. You can most importantly get your eyebrows done, facial and body waxing, threading, tanning and more.

If you didn’t get a chance to catch my snapchats (HumJK) from that day, here are the highlights:

The pink bench outside the boutique

benefit boutique

Toronto’s Canada’s First Benefit Boutique is here!