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canada's first benefit boutique

Toronto’s Canada’s First Benefit Boutique is here!

You probably all know that I own a lot of Benefit products and that I’ve been a huge fan since my Shopper Drug Mart days of being a beauty advisor/make-up artist. If you asked me to name a few of my favourites, I’d start with gimme brow, high beam and the dallas bronzer. For those of you who have been living under a rock, don’t know about Benefit Cosmetics, it’s a San Francisco based make-up brand that believes “laughter is the best cosmetic”. Every product has a fun, girly and unique spin. I’ve been to the boutique in Connecticut and California, so I had an idea of what to expect.

I was over the moon excited to be invited to the Grand Opening of Canada’s first Benefit Boutique, here in Toronto. I must say, Benefit’s corporate team is a bright bunch. I mean, the whole team (brow experts to corporate) are amazing! The strategy of slowly entering the Canadian market by placing little brow bars in Sephora stores around the GTA was brilliant. The perfect way to create a strong clientele and an opportunity to see geographically what/where would work best for the first boutique. Well, that’s my own marketer assumption. If you haven’t heard yet, the boutique is located on 2614 Yonge St and you can’t miss it! (see above image of boutique front)

Toronto benefit boutique
You don’t live in Toronto? Don’t worry, rumor has it that they’ll be opening more boutiques across the country in the next five years! The boutique has a brow raising variety of services. You can most importantly get your eyebrows done, facial and body waxing, threading, tanning and more.

benefit cosmetics
If you didn’t get a chance to catch my snapchats (HumJK) from that day, here are the highlights:

The pink bench outside the boutique
The pink bench outside the boutique

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 coconut oil

There was a time when the younger me wasn’t a huge fan of coconuts. I just didn’t like the taste of it. Years later I tried it again and to my surprise, I loved it! You must have used or consumed coconut in one way or another. This multi-purpose ingredient has become a favourite for people all around the world. The coconut trend was strong last year and it seems like it’s here to stay. It can be used to hydrate your skin externally or coconut water is amazing for hydrating internally. Speaking of coconut water, my favourite juice company, Simply Orange is coming out with a new flavour with coconut water!

Spectrum Organic Coconut Oil

coconut oil

 

The first time I bought this,  it was to substitute vegetable oil and be a healthier choice. I found so many other ways to incorporate coconut oil into my daily regime. For instance, making a homemade scrub with coconut oil and brown sugar, using it in your dry hair as a leave-in treatment or in wet hair as a hair mask. Most pregnant women swear by this as a life saver during pregnancy for their itchy dry skin. A 414ml bottle like this isn’t very expensive either. Around $10 at whole foods. (Don’t quote me on that) 

RMS Beauty Lip Shine
RMS Beauty

This lip balm lip shine that has five colours to choose from, feels more like a treatment than a lip shine. I’ve tried the colour sacred and it reminds me of my Benetint by Benefit Cosmetics. Benetint is great for that flushed natural lips look, only this isn’t just a tint, it provides a lot of hydration. Results that you see right away! With organic oils such as coconut, moringa and castor seed; it’s no wonder my lips feel and look great after using this. Not sure why it’s called lip shine though. My lips don’t look shiny at all after using it.

Tip: Due to the texture, you can use this product in multiple ways. Use it on your cheeks as a blush. 

Coconut Water Shampoo

coconut water shampoo

 

I dye my hair a lot and because I do, it gets dry very fast. Doing a coconut oil treatment isn’t the best choice if you need to style your hair the same day or even the next. My hairstyle lasts a lot longer when it’s not oily. Most people will agree to that. Especially for volume. Instead of an oil, this coconut water shampoo does wonders for my dry locks. Not only is it sulfate free, but smells great too! I love that it comes in a semi small bottle, in case you change your mind and don’t want to be stuck with a huge bottle of unfinished shampoo.

Do you use coconut oil/water products? If so, what are your favourites? 

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brow bar

Have you ever looked back at your pictures and thought “whoa! What’s up with that uni-brow?!” or noticed your overly plucked eyebrows?

Our eyebrows go through their own changes either based on lack of attention or too much attention. Always keep in mind that the shape and look of your eyebrows play a big role in framing your eyes and enhancing your appearance.

It was evident that if you had thick eyebrows, you may have to tweeze/wax them. If they were thin, you would need to fill them in. Today the rule of thumb is that they can be thick and still look hot. Just like one of my favourite models Cara Delevingne. She is known for her power brows.

Power Eyebrows brows

Sorry ladies, the over plucked look is not “in fashion”. Good news! There’s hope! If you have made that mistake and can’t get them back to their fuller days, you can fill them in and fake it. There are so many options for fillers, hair growing formulas and pencils galore. I used an eye shadow occasionally to fill my own and on my clients. Hands down, the best products I have ever used were from Benefit and I haven’t used anything since I was introduced to it in my make-up artist days.

That being said, the beautiful ladies at Benefit booked me an appointment at the Yorkdale Benefit Brow Bar inside Sephora. I have to be honest, I was expecting an entire store of only Benefit products, maybe because I’ve seen the one in California and it was beautiful. Pink, everything. I can’t wait for those stand alone stores to come here! They would do amazing. Not to mention that the one inside this Sephora was so busy. Fully booked for the weekend and during my appointment 4 people asked at different times if they could go next.

To my surprise the brow expert was someone I knew from my very first cosmetics role! How wild is that?! I have known Kelly Correia for over a decade and she is still the beautiful person inside and out that I first met years ago. I always thought she had the most perfect eyebrows. There isn’t anyone else that I would trust my brows with but her.

benefit brow bar

Here is the breakdown of how Kelly did my brows at the Benefit Brow Bar:

1. She first started with a brow tint. Which made my brows look naturally fuller and a bit darker.
2. Then she did some brow mapping using my nose as a guide to get the perfect shape for my face. She drew guidelines on my brows using the product called brow zings.
benefit brow bar steps
3. She then showed me my brows to see if I approved of the shape.
4. Waxed the middle of my brows first and continued to wax and tweeze one brow at a time.
5. Once I had seen the shape and loved it, she showed me some products to fill in my brows and taught me the technique.

The brow pencil that was used on me was the insta brow-dark colour. And then the med/deep gimme brow on top to look fuller. Below are the products I use to fill my brows. When I’m in a rush, I use Gimme Brow. Love it!

benefit brows

I love these products so much that I just had to share them with you, so I did a giveaway on my Facebook and Instagram pages. I am ecstatic to announce the lucky winner who will be receiving a Benefit gift bag of BrowsWOWed goodies! Congratulations to @m_mila_sd!
benefit giveaway

 

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