Social Media Week

Social Media Week Toronto took place this year from September 23-27th. The theme for 2013 was “Looking Ahead to 2015″.
All the seminars were in some way about what changes and trends would be coming up in the next 12-15 months. The Windsor Arms Hotel, a beautiful petite boutique, was the venue for Social Media Week.
Day 1 was kind of like the first day of school. Everyone following the calendar board to see what seminars they wanted to go to next and which rooms they were held in. The first day buzz of being around like minded social media people was exciting. The first tweet using the #SWTO hashtag, purchasing a snack from the cafe to donate money towards Social Media Week and sitting in that extremely hot with no air circulation, St.Thomas room. Just a few of my fond memories of that week. My first day schedule, was a half day due to some work meetings I had that morning.

Day 1:
Tracking Visual Data; Measurement Without Words
Preempt Me: The Future of Marketing and Marketing Communications
Comedy is the Currency of the Internet
Social Media Isolation

Day 2:
Peer to Peer Strategy: How Koodo Leverages its Online Community to Reduce Support Costs
Content and Creativity: Achieving Mobile Success with Content
Big Data, Small Data, Data that Totally Rocks
Small Data. Big Wins.

Day 3:
The Death of the Home Page
Social Media goes to University
People Focused Content Strategy
The Crowdfunding Success Pattern
Why Behavioral Data is Key to Social Selling Success

Day 4:
Campaign to Commitment. Social Media, Brands and Long Ideas
The Pitch Powered by Cision and Umbra
After Party with Idea Rebel
Social Media Barometer

Day 5:
The Danger of Dusty Ideas
Big Data meets Social Commerce
Creating Constructive Content Calendars