I’m becoming more aware of the impact my purchases have on the environment and animals. Shopping consciously has become a priority for many, and it’s important to know where I can find products that align with my values.

Shoppers Drug Mart’s Thoughtful Choices line is a great option for those who want to make thoughtful and ethical purchases.

What are Thoughtful Choices Products?

Shoppers Drug Mart’s Thoughtful Choices products must meet at least one of the following two criteria: no animal testing and formulated without harmful ingredients (such as Parabens, SLS, SLES, etc.), and packaging that contains recycled content (minimum 30%), fully recyclable, and refillable solutions. This means that you can shop with peace of mind, knowing that the products you are purchasing are not harming the environment or animals.

Where to Shop for Thoughtful Choices Products

You can shop for Thoughtful Choices products in-store or online on the Shoppers Drug Mart website. When shopping online, simply go to the “Shop Thoughtful Choices” section and browse through the products. Shopping online is a great option for those who want to avoid crowded stores or for those who live in areas where there are no Shoppers Drug Mart locations nearby. I find myself shopping online more with my busy schedule, but in-store shopping is an irreplaceable experience too. If you have any questions about these thoughtful choices of products you can go through your list of questions with a beauty advisor. It’s always helpful to get someone else’s perspective and experience.

My Favorite Thoughtful Choices Products

  • Marcelle Talc-Free Eyeshadow
  • Rimmel Kind and Free Eyeliner
  • Naturally Serious After Dark Natural Peptide Sleeping Cream
  • Watier Rose Petal Gel Toner
  • My Clarins Clear-Out Targeted Blemish Lotion
  • Boscia Purifying Cleansing Gel
  • MONDAY Color Protect Shampoo

These products have become staples in my daily routine because they work well and align with my values. The Marcelle Talc-Free Eyeshadow is pigmented and long-lasting, and it’s great to know that it’s made without harmful ingredients.



The Rimmel Kind and Free Eyeliner is easy to apply and is perfect for creating a natural makeup look. The Naturally Serious After Dark Natural Peptide Sleeping Cream is hydrating and leaves my skin feeling soft and smooth in the morning.

The Watier Rose Petal Gel Toner is refreshing and helps to soothe my skin, and the My Clarins Clear-Out Targeted Blemish Lotion is effective at reducing the appearance of blemishes without drying out my skin. The Boscia Purifying Cleansing Gel is gentle on the skin and removes impurities without stripping away natural oils. The MONDAY Color Protect Shampoo is sulfate-free and helps to keep my color-treated hair looking vibrant. I take the shampoo and conditioner with me to my kid’s swimming classes every week, and it works perfectly to bring that hydration back into their hair after being in chlorine water!

Shopping consciously has never been easier thanks to Shoppers Drug Mart’s Thoughtful Choices line. With a wide range of products to choose from, you can make thoughtful and ethical purchases without sacrificing quality. My favorite products from the line have become staples in my daily routine, and I’m confident that you will love them too. So, next time you’re in need of cruelty-free beauty products, natural skincare, paraben-free products, haircare, or other personal care products, consider shopping from the Thoughtful Choices line at Shoppers Drug Mart. If you’re on social media, use the hashtag #ThoughtfulChoicesAtShoppers to join the conversation and share your favorite Thoughtful Choices products.

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