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Have you gone make up brush shopping? The amount of types, sizes and brands of brushes can cause confusion to those who aren’t make up artists. During my beauty advisor days the most commonly asked questions about brushes was, “What brushes do I need for everyday make up?” and people who did their research would either ask for a specific kind/brand of brush or “is this a synthetic brush or is it made with real badger/goat/horse hair?”

To start off invest in these five essential make up brushes to create your everyday looks:

Powder brush

Your powder brush is your go to superwoman/man brush. This is the brush you take when you can ONLY take 1 brush with you. You can use it for powder (obvi), blush and bronzer. Only downfall to it’s multi-purpose function is that you need to clean this brush a lot more if you’re using colour on it. You also might be replacing this brush more often. Why? Well, to use it for blush or contouring, you’ll be pinching it (see video) and for bronzer, you’ll be fanning it out. All of this shape changing will cause the brush hairs to fall out or lose its natural shape. The best powder brush is usually fluffy and has soft bristles.

My favourite: Smashbox

smashbox powder brush

Blush brush

If you’re not going to use your powder brush as a blush brush (I recommend not too, unless it’s an emergency) then this is a must have! Get one that is angled so you can apply your blush evenly above the crease of your cheekbone. Your blush brush can also be used as your contour brush if you’re on a budget and only if you’re using powder for contouring. Tip: Never attempt to use a hair make up brush for any kind of cream/liquid make up. You can kiss that brush goodbye if you do.

My favourite: Benefit Slant Powder Brush (It was meant for powder but it works perfectly for my powder blushes, especially because it’s slanted.)


benefit brush

Shadow brush

As long as you have a really good shadow brush you won’t need a slanted eyeshadow brush. To get that precise straight edge at the end of your lids, use tape or an eyeshadow shield to make sure you get that perfect line.

eye-shadow-brush

Crease brush

Your crease brush is your beauty blender for your eyeshadow. It will soften any harsh eye shadow lines made and of course do its job as creating a crease.

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Concealer brush

Make sure you get a synthetic concealer brush,especially if you usually break out into pimples. Synthetic brushes also hold more concealer for quicker applications. A small pointy one will get into all the nooks and crannies near your nose, eyes and above your lip.

My favourite: Bare escentuals

bare escentuals concealer brush

So you must be wondering why I didn’t add a foundation brush to the list. Well it isn’t an essential brush you absolutely need. You CAN live without one. As long as you wash your hands and apply your foundation gently with your fingertips you’re good to go! However, I recommend the beauty blender as well. It’s so perfect for blending in your foundation without getting your fingers messy and also the sponge effect is a lot nicer than the brush. Goodbye foundation streaks/strokes.

 

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benefit

canada's first benefit boutique

Toronto’s Canada’s First Benefit Boutique is here!

You probably all know that I own a lot of Benefit products and that I’ve been a huge fan since my Shopper Drug Mart days of being a beauty advisor/make-up artist. If you asked me to name a few of my favourites, I’d start with gimme brow, high beam and the dallas bronzer. For those of you who have been living under a rock, don’t know about Benefit Cosmetics, it’s a San Francisco based make-up brand that believes “laughter is the best cosmetic”. Every product has a fun, girly and unique spin. I’ve been to the boutique in Connecticut and California, so I had an idea of what to expect.

I was over the moon excited to be invited to the Grand Opening of Canada’s first Benefit Boutique, here in Toronto. I must say, Benefit’s corporate team is a bright bunch. I mean, the whole team (brow experts to corporate) are amazing! The strategy of slowly entering the Canadian market by placing little brow bars in Sephora stores around the GTA was brilliant. The perfect way to create a strong clientele and an opportunity to see geographically what/where would work best for the first boutique. Well, that’s my own marketer assumption. If you haven’t heard yet, the boutique is located on 2614 Yonge St and you can’t miss it! (see above image of boutique front)

Toronto benefit boutique
You don’t live in Toronto? Don’t worry, rumor has it that they’ll be opening more boutiques across the country in the next five years! The boutique has a brow raising variety of services. You can most importantly get your eyebrows done, facial and body waxing, threading, tanning and more.

benefit cosmetics
If you didn’t get a chance to catch my snapchats (HumJK) from that day, here are the highlights:

The pink bench outside the boutique
The pink bench outside the boutique

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Benefit Roller Lash vs Lancome Ôscillation Mascara, which one wins at the end?

There are a ton of mascaras to choose from and the only way to find which ones work for you is by narrowing it down by the look you’re trying to achieve and finding mascaras that help you achieve it. Most of the time I use my mascara by Too Faced that gives me thicker lashes but other times I go for a lighter lengthier look. Benefit Cosmetics launched the Roller Lash Mascara last month with a social media campaign that you couldn’t miss.

roller lash

 

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Product Face Off

mascara review

Round 1 – Price

Benefit Roller Lash $29
Lancome Ôscillation $39.50

Round 2 – Product/Results

Roller Lash Facts:
This mascara is inspired by hair rollers and gives you curled long lashes for a wide-eyed look. The brush has a patent-pending Hook ‘n’ Roll™ brush. They’re tiny little hooks that catch, lift and curl all lashes. Even the shortest and straight lashes. The curling effect from this mascara is good enough to replace your eyelash curler.

roller lash
Roller Lash Benefit

 

Ôscillation Facts:
This mascara has a vibrating wand to help lift, lengthen and give volume to lashes. This vibrating mascara provides 7,000 oscillations per minute! Pretty cool if you ask me, but doesn’t stop me from still moving my hand to apply the mascara. (I can’t help it!) I love that it doesn’t have parabens, sulfates and phthalates. Also free of synthetic fragrances, synthetic dyes, and triclosan. Which means it’s great for contact wearers or sensitive eyes.

lancome

lancome mascara review

 

 

Round 3 – Wear

Lancome Ôscillation:
You can see below that length is mediocre and volume is non existent. I did three coats and this is what I got. I found the vibrations don’t really do much. Instead, it started to get a bit clumpy close to the base of my lashes.


Benefit Roller Lash:
Below image shows lots of volume, length and a bit of lift or curl midway. This is with two coats. No clumps.

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Winner:
Roller Lash! Great price comparatively, true to its facts and winning results.

Have you tried the Roller Lash or the Lancome Ôscillation mascara? Which do you prefer? Comment below 🙂

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miracle 10

 

On November 13th, Toronto bloggers were invited to the Miracle 10 Skincare Boutique in Yorkville for an evening of networking, learning about beauty trends for 2015, drinks, sushi and other yummy appetizers.

So let’s talk about fashion; most of the bloggers that evening played it safe and wore black. Either I didn’t get the memo or everyone hit a creativity block and went with black. When I go to blogger events that’s one of the things I really look forward too. Checking out what everyone’s wearing and how they wore it. Why not? It’s like a live magazine spread. Outfits you’ve seen in stores on the racks come to life. I usually have more pictures to share but this was an event where I took less pictures and did more absorbing of the event.The guest speaker for the evening was Michelle Villett from BeautyEditor.ca, who spoke about beauty trends for the season and had lots of blogger tips to share.

miracle10 boutique

Bloggers had the option to get mini facials, mini makeovers by Dior or mini manicures. I was a bit late to the event, so 15 mins to arrival, Michelle was ready to speak on beauty trends. 

 

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So what are some beauty trends we’re seeing this season? Heavy, bushy but not bushy, dark eyebrows. Like Cara Delevingne’s. If you know me very well, you know my eyes lit up when Michelle mentioned her. I love her and her signature eyebrows. You might remember my blog post about brows and my mention of her wonderful brows.
 
Some other beauty trends that were mentioned by Michelle were: 

Graphic eye-liner/eye-shadow

Playing with your eye liner lines, doubling them up or create angles you’ve never created before are all trending for 2015. Geometric shapes in eye shadow application is also big. Creating squares, triangle applications and getting really funky around the eyes is the it thing.

graphic eyeliner

Bare nails

I love this trend because I’m not big on wearing nail polish. I have a huge collection of colours but rarely get an opportunity where I can sit down and give myself a manicure. Bare nails, filed down to a neat, clean cut size with a either top coat or a bare colour is in for Spring 2015. I love nudes, beige and light brown nail colours. If you want to skip the colours and shine then go for a matte top coat.

Messy/Natural hairstyles

As much as you’ll want to just roll out of bed and call it your “messy look” it isn’t that simple. For instance a messy braid still requires you to braid your hair and then strategically choose pieces to gently pull apart for a looser less crisp look. Or how about the messy bun. For this I literally just pull my hair together, tie it into a bun and loosen it up. Everyone has a different variation of what a “messy look” looks like, so play around with different styles till you get to one that suits your face shape and style.

Matte lips

Huffington Post mentioned a matte red-orange lip at Ann Yee’s Spring 2015 show here:

Ann Yee 2015
Ann Yee Spring 2015

Milani cosmetics also posted on Instagram that they’ll be coming out with a matte lipstick collection in 2015:

milani matte lipsticks
Image source: Milani Cosmetics Instagram

Natural make-up

Natural make-up look Marc Jacob Spring 2015 runway
Natural make-up look Marc Jacob Spring 2015 runway
[Tweet “”The best thing is to look natural, but it takes #makeup to look natural.” – Calvin Klein #beauty #bblogger”]
Miracle 10 has a 10 day challenge. They challenge you to try their skincare routine and see the results in 10 days. Took a look at their products and I’m intrigued. I’m taking the challenge and will share the results in a post coming soon. 
miracle 10
Have you tried Miracle 10 products before? What are your thoughts on the brand?
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Why do you love EyeShadow Palettes?

I love them because you have all the colours you need in one organized palette. That’s not always the case, but your go to palettes do have that quality. I have way too many, but I’ve rummaged through them all to pick my TOP 5! They’re in no particular order and I love them all equally. I apologize in advance that 2 out of the 5 you won’t be able to purchase but I had to include them in my TOP 5 or else I’d be lying. Without further ado, let’s get started!

NAKED2

This palette had been launched soon after NAKED1’s success. I personally love NAKED2 more than the first one. I travel with this one every opportunity I get! I feel confident that it won’t break in transit because of the tin case and it has all the colours I would need on a trip. I usually keep my make-up to a bare minimum on trips and use more contouring and highlighting colours from this palette. For an evening look I smoke it up with the matte black.

NAKED2 - HUMJK

[Tweet “Naked4 – The Wet and Dry Palette: https://www.youtube.com/watch?v=eelsk3Wt9AQ”]

CARGO – Plant Love

I’ve had this palette for awhile but never opened it and used it. It was like finding treasure! This line of make-up by CARGO has:

No dyes
No Parabens
Not tested on animals

This palette is an all in one. I believe it was never made for retail and was only for the official CARGO make-up artists. During my time with CARGO when they were situated in Toronto I had the pleasure of taking this kit home. How many of you would love a kit like this? It has eyeshadows, blushes, bronzers and pressed powder!

 

cargo cosmetics plant lovecargo plant lovecargo cosmetics palette

Smashbox Full Exposure

smashbox full exposure

smashbox full exposure palette

This palette is beautifully divided into two different rows of eyeshadows. One for matte shades and the other for shimmer. What I love about this kit is that it comes with an “eye shape” guide to show you based on your eye shape how to apply the different shapes. You can also learn from this Smashbox video: here

Here’s the swatch of the essential neutrals that can be worn everyday and the shimmers to take you into the evening: (I promise to do better swatches in future reviews!)

full exposure palette

QUO

 

QUO is a Shoppers Drug Mart exclusive brand. Some people usually steer away from drug mart brands but this is one you should definitely give a chance. It’s not in the luxury end of products but some of their products like this eyeshadow palette are a bit more expensive. You pay for the quality that you get! These eyeshadows have so much pigment that you won’t be using much to get its true colour. On a side note, I would be careful with these half spheres, because if you press too hard with your brush or finger the shadow will break. That is the only downfall of this palette.

quo palette quo palettequo palette swatch

 

CARGO – Catwalk

This is a palette that CARGO or another cosmetics company needs to jump on this idea. Palettes with themes are great for seasonal. We see them every season. Summer, winter etc colours all in one palette. What about themes like this for any time of the year?

This catwalk palette has quilted blushes and cute buttons for eye shadows. The magnetic book is perfect for storing and the shadows have rich pigments.

 

cargo catwalk palette cargo cosmetics catwalk palette cargo catwalk palette swatch

 

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When was the last time you went to a mall? Did you happen to go inside Sephora? How about Tory Burch?

I uploaded my first shopping haul last night and I’m going to be completely honest with my readers. I was super nervous! Now that it’s over and out there on the world wide web, I wish I had done this when I was a busy bee being a professional make-up artist, entrepreneur and going to all those awesome beauty and fashion events. But you know what, it really is never too late!

It’s about time I crawled out of my safe zone and did something that involves all of my talents. Technology, beauty, fashion, social media and marketing, to mention a few. Feels weird even saying that, but a good pat on your back once in awhile feels good.

Here’s the video:

Stay humble and thank you so much for watching! xo

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brow bar

Have you ever looked back at your pictures and thought “whoa! What’s up with that uni-brow?!” or noticed your overly plucked eyebrows?

Our eyebrows go through their own changes either based on lack of attention or too much attention. Always keep in mind that the shape and look of your eyebrows play a big role in framing your eyes and enhancing your appearance.

It was evident that if you had thick eyebrows, you may have to tweeze/wax them. If they were thin, you would need to fill them in. Today the rule of thumb is that they can be thick and still look hot. Just like one of my favourite models Cara Delevingne. She is known for her power brows.

Power Eyebrows brows

Sorry ladies, the over plucked look is not “in fashion”. Good news! There’s hope! If you have made that mistake and can’t get them back to their fuller days, you can fill them in and fake it. There are so many options for fillers, hair growing formulas and pencils galore. I used an eye shadow occasionally to fill my own and on my clients. Hands down, the best products I have ever used were from Benefit and I haven’t used anything since I was introduced to it in my make-up artist days.

That being said, the beautiful ladies at Benefit booked me an appointment at the Yorkdale Benefit Brow Bar inside Sephora. I have to be honest, I was expecting an entire store of only Benefit products, maybe because I’ve seen the one in California and it was beautiful. Pink, everything. I can’t wait for those stand alone stores to come here! They would do amazing. Not to mention that the one inside this Sephora was so busy. Fully booked for the weekend and during my appointment 4 people asked at different times if they could go next.

To my surprise the brow expert was someone I knew from my very first cosmetics role! How wild is that?! I have known Kelly Correia for over a decade and she is still the beautiful person inside and out that I first met years ago. I always thought she had the most perfect eyebrows. There isn’t anyone else that I would trust my brows with but her.

benefit brow bar

Here is the breakdown of how Kelly did my brows at the Benefit Brow Bar:

1. She first started with a brow tint. Which made my brows look naturally fuller and a bit darker.
2. Then she did some brow mapping using my nose as a guide to get the perfect shape for my face. She drew guidelines on my brows using the product called brow zings.
benefit brow bar steps
3. She then showed me my brows to see if I approved of the shape.
4. Waxed the middle of my brows first and continued to wax and tweeze one brow at a time.
5. Once I had seen the shape and loved it, she showed me some products to fill in my brows and taught me the technique.

The brow pencil that was used on me was the insta brow-dark colour. And then the med/deep gimme brow on top to look fuller. Below are the products I use to fill my brows. When I’m in a rush, I use Gimme Brow. Love it!

benefit brows

I love these products so much that I just had to share them with you, so I did a giveaway on my Facebook and Instagram pages. I am ecstatic to announce the lucky winner who will be receiving a Benefit gift bag of BrowsWOWed goodies! Congratulations to @m_mila_sd!
benefit giveaway

 

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eye care

Eye’s are beautiful and come in so many different shapes, sizes and colors. They’re the most fragile part of your face. I remember learning this the hard way at an early age. I was 16 and just started as a Beauty Adviser. We had the opportunity to try all of the old and new beauty products from all sorts of brands. Cheap to luxury, all natural to anti-aging.. any brand you can think of, I’ve most likely tried it.

One day after work we went to a seminar for NeoStrata. I love their products and know that there is no other like it. The fact that they state the percentage of Glycolic Acid it contains and that you can purchase it from a drug store is a bonus! (Let me know if you want me to do a post about Glycolic Acid in the comments below)

Everyone who attended the seminar went home with lots of new NeoStrata products. This one eye cream really stood out to me. So I tried it that night and put it on vigorously, thinking it would penetrate better and work faster. To my dismay, I woke up the next day with sore and puffy eyes. They looked horrendous! That was when I learnt the right way to apply skin care around or near the eyes.

The skin around the eyes is ten times thinner than the skin on the face. One of the many reasons why you should be extra gentle around the eyes.

[Tweet “Steps to ensure you’re applying your eye cream in the most gentle manner possible.”]:

eyes eye care

1. Dot on your eye cream in the areas needed. Don’t get too close to the eyes.

2. Gently spread the eye cream with your ring finger. The ring finger is suggested because you naturally won’t use as much pressure.

3. Anything left on your finger spread under your brow bone. End with a circular motion, as seen in image above.

It takes time getting use to applying your eye cream this way, especially if you don’t have time and want to just smear it on. You’ll see a difference with this method, especially for those who have dark circles.

Would you use this method? How do you apply your eye cream? Let me know in the comments below.

 

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