Online Community Manager: a growing and developing profession. People in this position work to build, grow and manage online communities around a brand or cause.*
I was recently approached by Sprout Social to be interviewed for their Community Manager Tips segment for their blog and to be shared on their various social platforms. Here are my quick tips:
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. With all of the platforms out there I must say that this platform is not only aesthetically pleasing but has everything you need to successfully manage your social media presence. I’m using the free trial now and so far, really good!
If you’re considering to be an Online Community Manager, I’d follow this check list to see if you have the skills and are prepared to take on this role.
1. PATIENCE – You need a lot of it. Building a community takes time and instant gratification.. well there’s really no room for that. You’ll see smaller gratifying interactions at first within the community you’re building and eventually will see it grow into a bigger community. With time it will become easier to attract more people. Be creative, have fun and people will follow!
2. WEARING MULTIPLE HATS – Often those who are online community managers are social media managers and manage other online marketing aspects of their companies. Sometimes it works, especially since the same online voice and information flows through all the online avenues. Your followers can pick up on it. But in some cases, especially if you have a large community it can hurt your companies growth. Investing in someone to focus on one crucial aspect of your social presence, be it your tweets/posts or building a community, works in the companies benefit. More time to brainstorm new fresh ideas and more time to create compelling content.
3. ANALYTICAL – Decisions you make as a community manager are usually based on data you have gathered through your social media. Whether it was a post that was worded differently and it got more views or if it was a tweet or post directed to a specific demographic. If you can understand that data and action it for the benefit of your community. Then my friend, you’ll do just great!
4. STRONG WRITING SKILLS – You’ll be writing a few sentences or one sentence post/tweets that will have to hold a STRONG message. Can you do that? Can you send a STRONG message to your brand/companies community that will impact them?
5. ONLINE PRESENCE – Do you have a Twitter, LinkedIN, Instagram, Google+ or better yet a blog? Because if you don’t then this role isn’t right for you. Create a colourful online presence as it shows dedication and your passion for this role.
What social media managing tool do you use and what do you love the most about it?
*Wikipedia definition
